Communicative and authentic picture making
Here is an experience embedding exercise from the chapter on Attraction in The ABC manual of CameraWork – How to see photographically.
Make a list of aspects of your photography that are important to you and why, which you want the viewer to know. This list will help you focus on being more communicative and authentic to who you are.
As examples, mine are
Importance Why
- An individual way of seeing I am a creative individual
- Mood and atmosphere Creates a more emotional picture
- Shallow depth of field Focuses viewer’s attention
- Visual dominance Highlights the subject
- A light subject on dark background Creates inherent contrast
- Use it or lose it Every element must add not detract
My way of seeing and creating pictures helps project the dominant subject matter to the viewer. For a picture to be communicative, the viewer must not be confused about the dominant subject matter. Your job as the photographer is to present a visual communication that is instantly understandable. Not every picture will require this instant visual communication, there are some, where you want the viewer to come to their own conclusion about subject matter and meaning.
Now get a pen and paper and make your list of what’s important to you and why.
18 August 2018
Fujifilm has a philosophy of continuing development. The output of that development is progressively upgrading camera firmware to greatly increase usability. I really appreciate that my XT 2 is a completely different camera from the one I bought 18 months ago. Many of the firmware upgrades are not relevant to me, but at least Fujifilm is listening to customer feedback and trying to do the right thing for most owners.
During the workshop, we will be sharing the Fuji love. If there is something that you cannot work out bring it to the workshop and will see what we can do.
There are still a few places left on the Fuji users day this coming Saturday so don’t delay book now.
28 September 2018
There are a few places left on the Street photography workshop co-hosted with the excellent David Mason in Bristol. Another chance to roam the streets of central Bristol with two accomplished street photographers Dave Mason and Andy Beel.
This is a very popular street photography workshop that is oversubscribed every year. The workshop starts with tutorials from Dave and Andy on their approach to street photography.



Here is a chance to pick up skills and knowledge and put it into practice with immediate feedback. You will be in the learning zone
15 – 19 October 2018
There are 2 places left this workshop if you have been thinking about booking a place but haven’t got round to it yet, unfortunately, our hotel the Tyn-y-Coed Inn is fully booked for the week of the workshop. You will be able to join us on the workshop if you find an alternative hotel or bed-and-breakfast accommodation in the area. The Snowdonia Mono masterclass will focus principally on the ABC of camerawork method of seeing.

If you have not bought your copy of the ABC manual of camerawork now is a good chance to discover an easy way to improve your photographic seeing.
12 – 16 November 2018
The Essential Guide To Taking Moody Industrial Photos Workshop introduces you to the building blocks of your visual language through the shoot planning process. Your photography skills and knowledge will greatly benefit from being in the Learning Zone for just one week. Here is the opportunity to make pictures that speak to the emotions.


26 November – 2 December 2018
2 places available & 10% discount offer Join us in glorious Andalusia in southern Spain for a wide-ranging photographic seeing workshop. Treat yourself to indulge your passion for photography for a whole week without any other distractions. Learn how to pre-visualise what you’re picture will look like technically and artistically before you press the shutter release.
This very well received workshop is being offered at excellent value for money with a 10% discount, book your place now.
Use the Coupon code ABC10 in the website Basket to claim your 10% discount